When to Use AI in Marketing
The first thing that comes to mind when someone says, “Artificial Intelligence”, some things that come to mind might be Apple’s Siri or Amazon’s Alexa. Both of these AI’s are set up through a company’s technology to assist consumers with various tasks like setting up to-do lists, finding out tomorrow’s weather forecast, and up to date news reports. These aspects of AI can be seen and used through a marketing lens that companies use to ease users when interacting with their online products.
Whether you realize it or not, most of us use AI daily.
The Definition of Artificial Intelligence.
John McCarthy defines artificial intelligence as, “the science and engineering of making intelligent machines, especially intelligent computer programs…intelligence is the computational part of the ability to achieve goals in the world.” In other words, Artificial Intelligence or AI is a technologic machine that has the ability to meet goals and objectives. Through an array of data, someone can train AI to assist the user through various tasks like locating a certain item in a company’s website or providing information about a certain question the user may have. AI helps to decrease the wait time for answers and assistance for the user.
Using AI in Our Daily Lives.
We use AI’s to assist us in our daily lives. For example, Apple’s voice assistant Siri can help their users in many ways. On an iPhone, Siri can send messages, set alarms, and find out the song that’s playing at a restaurant. With each of these tasks, Siri’s objective is to solve the user’s problem or task using tools such as voice command and voice recognition. While accuracy is a challenge, it’s a step forward in successfully using AI for convenience.
Our Relationship with Chatbots.
A form of AI that is present in our daily life are Chatbots. The frequent pop-up that is seen on a website that asks questions like, “What can I help you find?” is an AI tool that companies use to assist consumers. Most of the time, consumers may know what they are looking for and tend to ignore the bot. In other cases, the Chatbots are very useful to consumers when they know what they want, but are unsure of the specifics in an array of similar products. Using the user’s data, the AI can narrow the results for the potential solution by using the information in the chat.
Data Collection and Data Analysis.
AI is created by making automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI observes a user’s behavior through various paths like shopping online or frequent searches, and arranges various advertisements around the data. However, it’s important to recognize there’s a limit to how much information AI has access dependent on the user.
There are a lot of companies that use AI Marketing. Some of these companies are Netflix, Amazon, and Google. Starting off with Netflix,the streaming service uses a user’s past watch history, and applies what it knows from those films to future streams.
Your messaging should stay consistent across all platforms.
Using AI in Marketing can be a very efficient way to produce content fast and well. These days, there are programs that will write your blogs, even your entire website, and down to social media posts. It’s important to have a point person in the driver seat that knows the company’s voice and offerings well. While AI is a time-saver, it’s imperative to use it properly and have a final edit before publishing. Your messaging should stay consistent across all platforms. When you use AI to build your content, be sure you are staying consistent with your brand messaging and tone.
Ultimately, AI for use in marketing and content creation is a useful tool that companies can use to ease a user’s experience through an online site. It’s also a great tool for entrepreneurs looking to publish information nearly effortlessly.