Spice it up
Valdez Spice
Project Type
Brand Refresh
Website
Visit Website
valdezspice.com
Services Provided
Logo Refresh
Customized Brand Guidelines
Updated Responsive Website
Brand Photography on Location
Product Photography
Inspiration
This refreshed brand guide became the cornerstone of their new identity, ensuring consistency and cohesion across all platforms and materials.
Valdez Spice, known as the Valdez Corporation, has been a pioneering force in the private label industry for over 30 years. Their expertise lies in custom blending and packaging, catering to over 300 clients across the United States with bespoke products.
Tone
Innovative
Authentic
Premium
Culinary
Purpose
The brand refresh by Trevo Creative encompassed a comprehensive overhaul, including the creation of an extended brand guide. This guide became the cornerstone of their new identity, ensuring consistency and cohesion across all platforms and materials. Alongside this, on-location photography was conducted, capturing the essence of Valdez Spice in its natural environment. This imagery serves to connect the brand with its roots and showcase its authenticity.
Logo
Valdez Spice’s logo, a harmonious blend of innovation and authenticity, epitomizes the culinary and premium essence of the brand. Crafted in earthy shades of green, it resonates with the natural origins and quality of their spices. The design is modern yet timeless, reflecting the company’s forward-thinking approach while paying homage to its rich heritage. The use of green not only signifies freshness and vitality but also aligns with the sustainable ethos of Valdez Spice, making it visually appealing and meaningful.
Full Logo and alternate variations
Designing for Impact
Expertise
Trevo Creative’s expertise in brand revitalization shone through, blending innovative design with strategic marketing to authentically showcase Valdez Spice’s premium, culinary-focused identity.
Voice & Tone
Valdez Spice’s brand voice is warm and inviting, exuding expertise and passion for culinary innovation, while maintaining a premium, yet approachable tone that resonates with food enthusiasts.