Insurance for Texas
Kathy Bayes Insurance
Print & Digital
Custom Brand Guide
The collaboration between Trevo Creative and Kathy Bayes Insurance resulted in a stunning brand guide and website that perfectly captured the spirit of Bastrop, Texas. The brand’s visual identity and messaging were carefully crafted to resonate with the local community, while also conveying the reliability and trust that Kathy Bayes Insurance is known for.
The voice for Times Two Realty is both modern and timeless, with clear and professional language and imagery. The tone is upbeat, clean, and executive, reflecting their lighthearted approach to work while keeping things simple.
Peace and Security
Bastrop, Texas, is known for its picturesque scenery and vibrant community. The area boasts an abundance of greenery, with the piney woods being a particular highlight. Kathy Bayes Insurance wanted to embrace the natural beauty of the region in its branding while also emphasizing the importance of protecting families and their assets.
To achieve this, Trevo Creative developed a brand guide that highlighted the importance of the natural surroundings in the area. The brand guide included a color palette that was inspired by the greens, blues, and earthy tones of the piney woods, along with bright pops of color that represented the vitality and joy of the community.
The brand guide also included a set of fonts that conveyed a sense of reliability and trust, while also feeling modern and fresh. These fonts were used throughout the brand’s messaging, both online and offline, to create a cohesive and memorable brand experience.
In addition to the brand guide, Trevo Creative also designed a website for Kathy Bayes Insurance that showcased the brand’s values and services. The website was built with user experience in mind, providing a clear and easy-to-navigate interface that allowed visitors to quickly find the information they needed.
The website design incorporated elements of the natural surroundings in Bastrop, with beautiful imagery of the piney woods and local families featured prominently throughout. This helped to create an emotional connection with visitors, showcasing the brand’s commitment to protecting families and their assets.
The logo features a calming blue color palette, which is often associated with reliability and trust. This color choice is intended to reassure clients that the insurance company is there to protect them and their assets.
Overall, the combination of blue and modern typography creates a powerful and memorable logo that is sure to resonate with clients. The logo communicates that the insurance company is modern, reliable, and trustworthy, and that clients can feel confident in their decision to trust the company with their insurance needs.
The brand style guide also features modern typography that emphasizes readability and modernity. The sleek, sans-serif font conveys a sense of professionalism and sophistication, while still feeling approachable and friendly.
Designing for Impact
Trevo understands that creating a brand that conveys reliability and trustworthiness is crucial for businesses that deal with clients’ personal assets and well-being. By understanding the needs of the business and its clients, Trevo Creative can create a brand identity that resonates with the target audience, instills confidence, and communicates the business’s commitment to being a trusted partner in their clients’ lives.
Voice & Tone
The tone of the brand should be welcoming and personable, making customers feel like they are part of a caring and supportive community. The brand should communicate that the insurance company is there to help families protect what matters most, and that they can always count on the company to be there when they need them.