2024 Case Study

Granbury Wine Walk

Project Type

Event Campaign and Coverage

 

Visit Website

granburywinewalk.com

 

Services Provided

Event Brand Guide

Website

Email Marketing

Press Kit

Tickets

Poster

Signage

Maps

Step and Repeat

Banners

Press Release

T-shirt

Custom Social Graphics

Wine Warehouse Vouchers

VIP Menu

VIP Bandanas

Introduction

This report aims to provide a comprehensive overview of the Granbury Wine Walk, detailing key outcomes, participant feedback, and valuable insights garnered from the event. Our goal is to share these findings to not only highlight the event’s successes but also to pave the way for enhancing future editions, ensuring they continue to meet and exceed expectations.

In Attendance

Vendors

Texas Wineries

Swag and Branding

Event Overview

The Granbury Wine Walk this year attracted a total of 2,962 attendees who came to enjoy an exquisite selection of wines and vibrant entertainment. Wine enthusiasts had the opportunity to explore offerings from a diverse group of 20 wineries including well-regarded names like local Bull Lion Ranch & Vineyard, D’Vine Wine Granbury, Barons Creek Vineyards, and Landon Winery, along with emerging vineyards such as Edge of the Lake and Blue Ostrich Winery Vineyard.

This year’s event featured continuous musical entertainment across four stages from Friday to Sunday. The Main Stage, located at the corner of Houston and Pearl inside the square, was a focal point with standout performances by The Vintage Yell and the Granbury Orchestra on Friday evening, and a special appearance by Victor Trevino on Saturday night.

Additional event hubs included the Beer Garden at Plaza at Pearl and Crockett, and the Langdon District. The new Hotel Lucy District not only served as a key stop on the trolley route and also hosted the Lucky Horseshoe Tattoo pop-up, which offered flash tattoos and piercings on Saturday, adding an extra layer of excitement to the weekend’s activities.

The Granbury Wine Walk, a cherished annual event, has evolved over the years, continuously attracting new audiences and integrating great music, reflecting its growing tradition and enduring appeal.

Email Marketing

Total Contacts

Previous subscribers

New Subscribers

Total subscribers

Google Analytics Overview

Feb 8 – May 7, 2024

New Users

  • Google 67% 67%
  • Omnisend Eblast 23% 23%
  • Facebook 9% 9%

Google Analytics User Engagement

Feb 8 – May 7, 2024

%

Home page

%

Tickets

%

EVENT DETAILS

Google Analytics Traffic Acquisition

sessions

Engagement Rate

%

Organic Search

%

Direct

%

Omnisend

%

Organic Social

%

Referral

Meta Insights @granburywinewalk

Facebook followers

%

WOMEN

%

MEN

  • Age 18-34 2% 2%
  • Age 25-34 9% 9%
  • Age 35-44 22% 22%
  • Age 45-54 25% 25%
  • Age 55-64 19% 19%
  • Age 65+ 16% 16%