EVENT MARKETING

Granbury Wine Walk

Project Type

Event Marketing

 

Visit Website

granburywinewalk.com

 

Services Provided

Event Design

Interactive Marketing

Website Design

Ticket Design & Integration

Digital Ad Campaign

Public Relations

Team & Project Management

 

Trevo Creative, a leading marketing agency specializing in event marketing, has been a trusted partner in promoting the Granbury Wine Walk. Since 2010 Amy & Melissa have continuously provided comprehensive event marketing services to enhance the event’s visibility, increase ticket sales, and create memorable experiences for attendees. This case study highlights the successful long-term collaboration between Trevo Creative and the Granbury Wine Walk, showcasing the impact of their services on the event’s growth and success.

Granbury Wine Walk - Langdon Center

Inspiration

Inspired by the rich heritage of Granbury’s wine culture and driven by a passion for creating unforgettable experiences, Trevo Creative has been a steadfast partner in the success story of the Granbury Wine Walk. With a visionary approach to event marketing, we have consistently crafted captivating campaigns, engaging designs, and interactive strategies that have elevated the event to new heights since 2011. Together with the Granbury Wine Walk, we continue to raise the bar, crafting a remarkable journey that celebrates the artistry of winemaking and the spirit of Granbury’s vibrant wine scene.

Granbury Wine Walk - 2023 Pour

Tone

Dynamic
Sophisticated
Engaging
Memorable

 

Purpose

Trevo Creative, a leading marketing agency specializing in event marketing, has been a trusted partner in promoting the Granbury Wine Walk since 2011. Over the years, Trevo Creative has continuously provided comprehensive event marketing services to enhance the event’s visibility, increase ticket sales, and create memorable experiences for attendees. This case study highlights the successful long-term collaboration between Trevo Creative and the Granbury Wine Walk, showcasing the impact of their services on the event’s growth and success.

 

Services Provided:

Event Design: Trevo Creative has played an integral role in shaping the Granbury Wine Walk’s event design since the beginning. They have consistently worked closely with the organizers to develop engaging and visually appealing event materials, including banners, signage, and promotional materials that highlight the unique character of the Granbury Wine Walk.

Interactive Marketing: Trevo Creative has been instrumental in creating buzz and engaging potential attendees through interactive marketing strategies. Over the years, they have implemented various initiatives such as social media contests, giveaways, and interactive quizzes, fostering excitement, encouraging participation, and building a loyal following for the event.

Website Design: Trevo Creative has continuously revamped and updated the official Granbury Wine Walk website to ensure a user-friendly and informative experience for visitors. They have consistently showcased event details, participating wineries, ticket purchasing options, and integrated an online store for merchandise sales, keeping the website fresh and up-to-date.

Ticket Design & Integration: Trevo Creative’s expertise in designing visually appealing and branded tickets has been evident throughout their collaboration with the Granbury Wine Walk. They have consistently provided eye-catching ticket designs that capture the essence of the event. Additionally, they have seamlessly integrated the ticketing system into the event website, streamlining the ticket purchase process for attendees.

Digital Ad Campaign: Trevo Creative has consistently executed targeted and effective digital advertising campaigns to maximize reach and ticket sales for the Granbury Wine Walk. They have utilized their extensive experience to run ads on popular social media platforms, search engines, and relevant websites. Their strategic targeting, compelling visuals, and persuasive ad copy have consistently attracted the desired audience.

Public Relations: Trevo Creative has managed the public relations efforts for the Granbury Wine Walk since 2011. They have consistently developed press releases, media kits, and engaged with local media outlets to secure coverage and generate excitement. Their longstanding relationships and industry knowledge have been invaluable in promoting the event and attracting attention from regional and national media.

Team & Project Management: Throughout their long-term partnership with the Granbury Wine Walk, Trevo Creative has maintained exemplary team and project management. They have consistently assigned dedicated teams to oversee the project, ensuring seamless coordination, regular meetings with the client, efficient progress monitoring, and effective communication channels.

Logo

Trevo Creative approached the logo design for the Granbury Wine Walk event with careful consideration, ensuring a seamless blend of the original logo and an event-specific logo that captured the essence of the occasion. Incorporating elements such as grapes and a wine bottle, the logo design served as a visual representation of the event’s unique character.

The original logo, with its timeless appeal and recognition, formed the foundation of the design. Trevo Creative retained its core elements, preserving the brand equity built over the years. To infuse the event-specific theme, the logo was enhanced with subtle additions of grapes and a wine bottle, symbolizing the wine tasting experience and the allure of Granbury’s wine culture.

By artfully integrating these elements, the logo not only paid homage to the Granbury Wine Walk’s established identity but also captured the excitement and allure of the event itself. The harmonious combination of the original logo and event-specific elements conveyed a sense of continuity, while also signaling the event’s unique offerings.

Overall, the logo design represented a harmonious marriage of tradition and event-specific details, symbolizing the Granbury Wine Walk’s enduring legacy and the captivating experience that awaited attendees.

2023 Event Logo

Website

Trevo Creative has continuously revamped and updated the official Granbury Wine Walk website to ensure a user-friendly and informative experience for visitors. They have consistently showcased event details, participating wineries, ticket purchasing options, and integrated an online store for merchandise sales, keeping the website fresh and up-to-date.

Tools Utilized

Divi Themes (https://www.elegantthemes.com/gallery/divi/):
Trevo Creative harnessed the power of Divi Themes, a versatile and user-friendly WordPress theme, to create the stunning visual design of the Granbury Wine Walk website. Divi Themes provided a wide array of customizable options, allowing for seamless integration of captivating imagery, engaging layouts, and interactive elements.

Ecwid (https://www.ecwid.com/):
To enable seamless online merchandise sales, Trevo Creative incorporated Ecwid, an e-commerce platform, into the Granbury Wine Walk website. Ecwid provided a robust and user-friendly solution, allowing visitors to easily browse and purchase event-related merchandise, including wine accessories, clothing, and branded items.

Klaviyo (https://www.klaviyo.com/):
For effective email marketing and customer engagement, Trevo Creative integrated Klaviyo into the Granbury Wine Walk website. Klaviyo’s powerful email marketing tools helped drive customer interactions, sending personalized messages, event updates, and exclusive offers to subscribers. This integration facilitated efficient communication and enhanced attendee engagement.

WordPress (https://wordpress.org/):
As the foundation of the Granbury Wine Walk website, Trevo Creative relied on WordPress, a popular and versatile content management system. WordPress provided a user-friendly interface, robust functionality, and a vast plugin ecosystem, enabling easy content updates, seamless website management, and scalability.

By leveraging these tools, Trevo Creative ensured a visually stunning, user-friendly, and feature-rich website for the Granbury Wine Walk. The utilization of Divi Themes, Ecwid, Klaviyo, and WordPress helped create an immersive online experience for visitors, enabling smooth navigation, seamless e-commerce integration, effective email marketing, and simplified content management.

Results & Impact

Sustained Growth in Ticket Sales

Trevo Creative’s long-term involvement in marketing the Granbury Wine Walk has resulted in sustained growth in ticket sales. Their targeted digital advertising campaigns, interactive marketing initiatives, and strategic public relations efforts have consistently attracted a larger audience, leading to increased ticket purchases and higher attendance.

Established Brand Recognition

Through their continuous event marketing efforts, Trevo Creative has played a pivotal role in establishing the Granbury Wine Walk as a recognizable brand. Their consistent messaging, visually appealing designs, and effective digital advertising have helped elevate the event’s reputation, making it a continued success and a much anticipated event each year.